Privacy policy

Last updated: June 11, 2026

This Privacy Policy explains how Violeta Hair (“Violeta Hair”, “we”, “us”, or “our”) collects, uses, stores, shares, and protects personal information when you visit our website, purchase our products, contact our customer support, subscribe to our marketing communications, or otherwise interact with our services.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy.

If you have any questions about this Privacy Policy or how your personal information is handled, you may contact us at:

Email: contact@violetahair.com

1. Information We Collect

We collect personal information that is necessary to provide our products and services, process orders, improve your shopping experience, communicate with you, and comply with legal obligations.

1.1 Information You Provide Directly

We may collect information you provide when you:

Place an order
Create an account
Contact customer support
Subscribe to emails or SMS updates
Leave a review
Participate in promotions, surveys, or campaigns
Interact with us through our website, ads, or social media

This information may include:

Full name
Email address
Phone number
Billing and shipping address
Order details
Payment-related information
Customer support messages
Product preferences
Review content, photos, or feedback you choose to submit

We do not intentionally collect sensitive personal information unless it is voluntarily provided by you and necessary for a specific purpose.

2. Payment Information

When you place an order, payment information is processed by third-party payment providers. Violeta Hair does not directly store your full credit card number or complete payment credentials.

Payment providers may collect and process payment details such as:

Card information
Billing address
Payment method
Transaction confirmation
Fraud prevention signals

These providers process your payment information according to their own security and privacy practices.

3. Information Collected Automatically

When you visit our website, we may automatically collect certain information from your browser or device, including:

IP address
Device type
Browser type
Operating system
Pages viewed
Products clicked
Referring website
Date and time of visit
Approximate location based on IP address
Shopping cart activity
Checkout activity
Interaction with emails, ads, and website content

We use this information to operate the website, understand customer behavior, prevent fraud, improve performance, and personalize the shopping experience.

4. Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies to operate our website and improve your experience.

Cookies may be used to:

Keep items in your cart
Remember your preferences
Enable checkout functionality
Analyze website performance
Measure marketing campaigns
Personalize content and product recommendations
Retarget visitors with relevant ads
Detect and prevent fraud

Some cookies are essential for the website to function. Others, such as analytics and advertising cookies, may depend on your consent where required by law.

You can manage or disable cookies through your browser settings. However, disabling cookies may affect certain website features, including cart, checkout, personalization, and account access.

5. How We Use Your Personal Information

We use personal information for the following purposes:

5.1 Order Processing and Fulfillment

To process your purchases, confirm orders, arrange shipping, provide tracking updates, handle returns, exchanges, refunds, and communicate with you about your order.

5.2 Customer Support

To respond to questions, complaints, requests, product inquiries, delivery issues, and other support needs.

5.3 Website Operation and Improvement

To maintain our website, troubleshoot errors, improve user experience, analyze performance, test new features, and optimize product pages.

5.4 Marketing and Promotions

To send promotional emails, SMS messages, product updates, abandoned cart reminders, special offers, and personalized recommendations, where permitted by law or with your consent.

You can unsubscribe from marketing emails by using the unsubscribe link in our emails. For SMS, you can follow the opt-out instructions provided in the message.

5.5 Personalization

To show relevant products, offers, content, and advertisements based on your browsing behavior, purchase history, preferences, and interactions with our website.

5.6 Fraud Prevention and Security

To detect, investigate, and prevent fraudulent transactions, chargebacks, abuse, unauthorized access, bots, spam, or other harmful activity.

5.7 Legal Compliance

To comply with applicable laws, tax rules, accounting requirements, consumer protection obligations, payment regulations, court orders, or lawful requests from authorities.

6. Legal Bases for Processing

Where applicable, we process personal information based on one or more of the following legal bases:

Performance of a contract: to process and deliver your order.
Consent: for certain marketing, cookies, or optional communications.
Legitimate interests: to improve our website, prevent fraud, provide customer service, and market our products responsibly.
Legal obligation: to comply with tax, accounting, regulatory, and legal requirements.
Protection of rights: to protect our business, customers, website, and legal interests.

7. How We Share Personal Information

We do not sell your personal information in the traditional sense.

However, we may share personal information with trusted third parties that help us operate our business, including:

E-commerce platform providers
Payment processors
Shipping and logistics providers
Fulfillment partners
Customer support tools
Email and SMS marketing platforms
Analytics providers
Advertising platforms
Fraud prevention providers
Review platforms
IT, hosting, and website service providers
Legal, accounting, and compliance advisors

These third parties may only access the information necessary to perform their services and are expected to protect your information appropriately.

We may also disclose information when necessary to:

Comply with the law
Respond to legal requests
Enforce our policies
Protect our rights, property, customers, or business
Prevent fraud, abuse, or security threats
Complete a merger, acquisition, restructuring, or sale of business assets

8. Advertising and Analytics

We may use third-party advertising and analytics tools to understand how visitors use our website and to show relevant ads.

These tools may collect information such as:

Pages visited
Products viewed
Cart activity
Purchase events
Device identifiers
IP address
Browser information
Ad interactions

Depending on your location, some advertising-related data sharing may be considered “sharing” or “targeted advertising” under applicable privacy laws. Where required, you may have the right to opt out of such processing.

9. Email and SMS Communications

If you provide your email address or phone number, we may use it to send:

Order confirmations
Shipping updates
Delivery notifications
Customer support responses
Promotional offers
Product launches
Abandoned cart reminders
Review requests

Marketing communications are sent only where permitted by law or with your consent. You may opt out at any time.

Please note that even if you unsubscribe from marketing messages, we may still send transactional messages related to your orders, account, delivery, refunds, or customer service.

10. International Data Transfers

Violeta Hair may work with service providers located in different countries. As a result, your personal information may be transferred, stored, or processed outside your country of residence.

When we transfer personal information internationally, we take reasonable steps to protect it in accordance with applicable privacy laws, including using contractual safeguards where required.

11. Data Retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including:

Processing and fulfilling orders
Providing customer support
Maintaining business records
Complying with tax and accounting obligations
Preventing fraud and chargebacks
Resolving disputes
Enforcing our agreements
Meeting legal requirements

When personal information is no longer needed, we may delete, anonymize, or securely store it as required by law.

12. Security

We use reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no online system, payment system, website, or method of transmission is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect your information.

13. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Request restriction of processing
Object to certain processing
Withdraw consent where processing is based on consent
Request a copy of your information in a portable format
Opt out of certain marketing communications
Opt out of targeted advertising or data sharing where applicable
Lodge a complaint with a data protection authority

To exercise your rights, contact us at:

contact@violetahair.com

We may need to verify your identity before responding to your request. We will respond within the timeframe required by applicable law.

14. California Privacy Notice

This section applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies.

In the past 12 months, we may have collected the following categories of personal information:

Identifiers, such as name, email, phone number, shipping address, billing address, and IP address
Commercial information, such as products purchased, viewed, or added to cart
Internet or electronic activity, such as browsing behavior and website interactions
Geolocation information, such as approximate location based on IP address
Inferences, such as product preferences or shopping interests
Customer service information, such as messages, complaints, and support history

We collect this information for business and commercial purposes, including order fulfillment, customer support, marketing, fraud prevention, analytics, website improvement, and legal compliance.

California residents may have the right to:

Know what personal information we collect
Access personal information
Correct inaccurate personal information
Delete personal information
Opt out of sale or sharing of personal information
Limit the use of sensitive personal information, where applicable
Not be discriminated against for exercising privacy rights

We do not knowingly sell personal information for money. However, certain advertising or analytics activities may be considered “sharing” under California law.

To exercise your California privacy rights, contact us at:

contact@violetahair.com

15. European Union, United Kingdom, and Switzerland Residents

If you are located in the European Union, United Kingdom, Switzerland, or another region with similar data protection laws, you may have additional rights under applicable privacy laws.

These may include the right to:

Be informed about how your data is used
Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Request data portability
Object to direct marketing
Lodge a complaint with your local data protection authority

We process personal data only when we have a valid legal basis, such as contract performance, consent, legitimate interests, legal obligation, or protection of legal rights.

To exercise your rights, contact us at:

contact@violetahair.com

16. Brazil Residents — LGPD Notice

If you are located in Brazil, your personal data may be protected under the Brazilian General Data Protection Law, known as LGPD.

Under the LGPD, you may have the right to:

Confirm whether we process your personal data
Access your personal data
Correct incomplete, inaccurate, or outdated data
Request anonymization, blocking, or deletion of unnecessary or excessive data
Request data portability, where applicable
Receive information about third parties with whom we share your data
Withdraw consent where processing is based on consent
Request deletion of personal data processed with consent, subject to legal exceptions
File a complaint with the Brazilian data protection authority

To exercise your LGPD rights, contact us at:

contact@violetahair.com

17. Children’s Privacy

Our website and products are intended for adults and are not directed to children.

We do not knowingly collect personal information from children under the age required by applicable law. If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete that information.

If you believe a child has provided us with personal information, please contact us at:

contact@violetahair.com

18. Third-Party Websites

Our website may contain links to third-party websites, apps, payment providers, social media platforms, or other services.

We are not responsible for the privacy practices, security, or content of third-party websites. We recommend that you review their privacy policies before providing any information.

19. User-Generated Content and Reviews

If you submit a review, photo, video, testimonial, or other content to Violeta Hair, we may display that content on our website, ads, social media, product pages, or marketing materials, where permitted by law and our terms.

Please do not submit content that includes sensitive personal information unless you want that information to be publicly visible.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal obligations, or privacy practices.

When we update this Privacy Policy, we will change the “Last updated” date at the top of this page. Your continued use of our website after the updated policy becomes effective means you acknowledge the revised Privacy Policy.